How to Make Money on TikTok: Can You Earn Legit Money?

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TikTok is getting more and more popular every day. But do you know you can also make money on the platform as an active user? If you’re wondering how to make money on TikTok, keep reading.

How to Make Money on TikTok: Can You Earn Legit Money?

Did you know that users spend almost 52 minutes a day on TikTok? That’s quite a lot compared to the 40+ minutes spent on Youtube and the 53 minutes spent on Instagram. 

TikTok logo

I know what you’re thinking: this makes TikTok another legit platform to make extra money. If you’ve been through the annual figures that influencers like Jacob Sartorious, Charli D’Amelio, or The Stokes Twins make, you may wonder how to make money on TikTok yourself. 

There are many ways to make money on TikTok, but it’s not a piece of cake. Don’t get disheartened, though.

I’ve compiled this guide with all the information you need to earn money on TikTok. 

Let’s dive in!

How TikTok Works

Before you think about making money on the app, you’ll need to know how TikTok works and what it takes to be an influencer on TikTok. 

The app was created back in 2017, and after it merged with, it gained immense popularity. To date, TikTok has almost 800 million users and is the most downloaded app on the Google Play Store. 

The reason for its crazy fame is apparent. The platform allows you to become a content creator by posting videos of your art, be it singing, dancing, comedy, or even acting. TikTokers can put their talent out for the world to see. 

To get started, you’ll have to download the app and create watch-worthy content. To be honest, there’s no other shortcut if you want to get paid on TikTok. Also, unlike YouTube, there’s no option on TikTok to monetize your videos.

If your content is right, you can bag sponsorships and paid partnerships with known brands and retailers. 

Still, seems confusing? Before I start with the step-by-step guide, here are answers to some of the most commonly asked questions related to TikTok. 

Does TikTok Pay Money for Videos? 

TikTok does not pay money for videos, as YouTube does. You see, while Youtubers can upload videos of any duration, TikTok only allows uploads within a specified time threshold. 

So there’s not much space to fill with ads. If users do consider monetizing videos, their viewers will become less attentive, and the videos can lose their charm as well. 

Tiktok verified account

However, if you upload content that people love and become a legit influencer, you can get offers from brands and advertising agencies for paid sponsorships. In any case, you won’t get the money directly from TikTok. 

How Much Initial Investment Do I Need to Put In? 

Getting started on TikTok requires no investment initially. All you have to do is download the app and begin posting videos in your favorite genre. 

You can’t help but wonder how TikTok stars like Riyaz Ali and Loren Gray manage to create high-quality, professional videos. The answer lies in the high-tech TikTok gadgets they use to make their 15-second videos flawless. 

Selfie ring light

As you begin having followers on the app, you can buy certain products that increase your videos’ quality and make them attractive. Such products include proper selfie lights to improve picture quality and tripod stands to stabilize your device while you’re shooting. 

Phone tripod

Not only do these gadgets help you enhance the versatility of your content, they make shooting easier for you as well. It’s a win-win situation.

How Many Likes on TikTok Do I Need to Start Making Money? 

There’s no defined figure regarding how many likes you need to start making money on TikTok. To earn a considerable amount from brand sponsorships, you might need at least a million likes on your videos. 

However, this isn’t a fixed number. Some brands judge content according to the audience it engages and the comments it receives. So if you’re consistent in quality, there’s a good chance you can start getting paid on TikTok. 

How Much Do Influencers Make on TikTok? 

If you’re a regular TikTok user and follow trending accounts that engage a vast audience from all around the world, you can’t help but wonder how much TikTokers make.

As traffic increases each passing day, advertising agencies have their eyes on the millions of viewers glued to the app. Naturally, they’re willing to pay a lot for the audience, which leads to staggering figures generated by popular TikTokers. 

Popular TikTokers

Here’s a list of popular TikTokers and their estimated annual earnings to give you a little insight. 

  • Charli D’ Amelio – $48,000/Post
  • Loren Gray – $42,000/Post
  • Zach King – $41,000/Post
  • Riyal Ali – $35,000/Post
  • Baby Ariel – $32,000/Post

And the list goes on. This doesn’t mean you’ll start earning big bucks right away. But if you follow the right track, the app does have the potential to help you earn good money. 

Now that you have the answers to all your basic questions about earning on TikTok, you’re probably ready to step on the bandwagon yourself. 

Here’s our complete guide on how to make money on TikTok to get you started right away. 

See Related: How to Make Money with Quora

Making Money on TikTok: The Ultimate Step-by-Step Guide

Making money on TikTok is not exactly child’s play. You have to work on your content and genuinely aim to entertain people before you can get paid on TikTok. 

I’ve derived the following steps from the TikTok strategies of popular influencers to help you map out your plan. 

Step 1 – Create Your Profile

Make sure your TikTok profile is unique and stands out against the masses. Remember, you’re becoming a part of an 800 million user base.

That’s why creating an identity for yourself can be a challenge. 

Focus on the content you’re going to upload and be creative. Search for topics trending on the app and balance out your options to create a catchy profile. 

Step 2 – Conduct Thorough Social Media Research

If you’re aiming to earn from your TikTok account, make sure you’re on the right track from the beginning. Once you’ve chosen your niche, keep up with what’s trending. 

For example, if you’re uploading dancing or singing videos on TikTok, use songs that are trending and popular amongst users. Include other social media platforms like YouTube and Instagram in your research loop to target your audience effectively.

Also, don’t copy other TikTok users and make sure your content has a sense of individuality. 

Step 3 – Link Your YouTube and Instagram Account

Once you’ve established your TikTok account and built your personal identity on the platform, it’s time to reach out to other platforms. You can do this by linking your TikTok account to YouTube and Instagram. 

You can easily do this by editing your profile on TikTok. It will allow you to extend your reach to people who’re not yet familiar with TikTok and increase your viewer base. 

Step 4 – Boost Your Content to Increase Viewer Engagement

The formula is simple; the more traffic your content gets, the higher your chances of getting paid sponsorships and partnerships. That’s why your primary focus should be to increase the organic traffic on your page. 

First of all, don’t compromise on quality. Consistent quality content is the key to keeping your audience coming back. 

Similarly, use proper hashtags to make your posts visible to interested audiences. 

Besides that, picture and audio quality is important as well. Let’s face it, no one wants to watch blurry videos with inaudible sound.

Phone camera lens

Invest in a high-quality camera lens for your phone along with an efficient mic system to record the videos you upload.

This way, people will concentrate on your content rather than getting distracted by recording errors.


Step 5 – Land Brand Sponsorships

If you’ve been working intently on the steps mentioned above, you’ll get to a decent number of followers in months. At this point, you’ll start getting approached by brands and companies to showcase their product. 

The best way forward is to build exciting content around the product that doesn’t compromise user engagement. If your content is not impressive and is full of unnecessary promotions, the audience will not be interested in your videos. 

Make sure to create balanced content so you can generate a steady income on the app. 

And that’s it. Once you’ve reached this point, you can easily extend your earning options on the platform and increase your popularity. 

Here are some ideas top TikTok influencers are using to earn money today.

Check out the details to figure out which of these fits your career goals. 

TikTok Side Hustle Ideas to Make Extra Money

You have to create valuable content and combine it with useful strategies to generate income through your posts. 

While none of these options come with a 100% effectiveness guarantee, they’re likely to work for you if you concentrate on creating value for your viewers. Keep the trends in mind and think outside the box to create unique yet engaging content

Here are some suggestions you can try out to start earning on TikTok:

Become an Influencer

Just like Facebook and YouTube, the more viewership you get on TikTok, the more attention you’ll get from brands and sponsors. 

The trick is to figure out what the audience wants to watch and build your content strategy accordingly. Once you’ve figured out this mantra, you’ll get tons of likes and comments on your posts. 

No matter what everyone says, if you’re aiming to earn from TikTok, the number of likes and followers means a lot. Numbers make you visible to brands who can, in turn, pay you for your influence. 

Besides that, brands that offer products related to your content or used by your followers are most likely to approach you. For instance, if your viewer base consists of teenage girls, brands with the same target audience will ask you to promote their products. 

To create an effective marketing campaign, your voice as an influencer should align with the brand’s identity.

You’ll have to portray the product in a way that makes your viewers want to use it. That’s the only way your marketing strategy will work. 

Make sure you don’t go for incompetent brands. That’s because if the product fails, your reputation fails with it.

But if you choose correctly and your partnership works, all you have to do is incorporate the product naturally into your content. 

See Related: How to Make Money on Twitch

Market Your Ventures

There is another route you can take to benefit from your TikTok popularity. You can sell your own products, merchandise, or services directly to your viewers.

You must’ve noticed how leading influencers create personalized merchandise for their fans. These include daily-use stuff like t-shirts, jewelry, caps, bands, and whatnot. TikTokers who have die-hard fans across the globe can earn good money through personalized promotional merchandise. 

Furthermore, you can advertise your products and services. For example, if you’re posting videos of calligraphy art, you can get paid to create artwork for your viewers. 

Besides that, if you own an existing business, you can advertise it on TikTok. First, aim to create content that attracts your target audience. Then, include your products naturally in your content. 

However, make sure your content doesn’t look like an advertisement, or else you’ll lose viewer interest.

As you gain popularity, you can give out discount coupons and organize giveaways to attract more people towards your online store. 

See Related: How to Make Money on Snapchat

Live Streaming

Live streaming is a great way for content creators to generate income on TikTok. This process is mainly beneficial for creators from the music and acting industry. 

It works this way: TikTok lets viewers give out tips to the content creators they genuinely appreciate. The users buy coins on TikTok through its in-app purchasing options and pay content creators with these coins. 

Once the payment is made, TikTok keeps about 20% for itself, and hands out the other 80% to the creator. If you have a large number of viewers on your live stream, you can generate hard cash every time you go live. 

You can market your live streaming session beforehand through your posts to reach out to your audience. The more viewership your live streaming sessions generate, the more attention you will get from brands and sponsors. See how much you can make on Twitch

See Related: 20 Best Side Hustles

Cross Promotions on Other Social Media Platforms

As mentioned before, you can boost your TikTok content by reaching out to the audiences of other social media platforms. TikTok allows you to link your account to YouTube and Instagram. 

Adding other platforms to TikTok

This way, people who don’t use TikTok can watch your content as well. 

However, to make sure you cross-promote your content effectively, you’ll need to follow some guidelines. First of all, maintain consistency on all platforms. You should have the same handles on each network so that people can find you easily. 

Besides that, keep your profiles updated on all your networks. Also, work on uploading exciting content on all platforms to keep your audience engaged. 

You can also provide links to your social media platforms at the end of your TikTok videos so that your viewers can easily find your content. 

See Related: 18 Online Jobs to Make Money

Develop Influential Accounts and Sell Them

Yes, there’s a vast online market for established TikTok accounts. If you’re a person who has cracked the code for user engagement on the app, you can use your skill to earn on TikTok. 

Start by choosing a niche for your account. Once you’ve created a considerable viewer base interested in the niche, you can sell the account to a brand from the same niche.

The brand will benefit by advertising their products on the account and pay you for the increase in their sales. 

Become a TikTok Consultant

If you choose to become a TikTok consultant, you will advise brands and companies on how they can get followers and views on their videos.

Also, you can make recommendations to creators to boost their talent and become famous on the platform. 

Consulting includes everything from boosting overall strategy, increasing the visibility of posts, and helping others understand viewer habits. 

In return, you’ll charge these aspiring creators and brands for your services.

Besides that, if these accounts land sponsorships or partnership deals, you can claim a cut from their earnings as their consultant. 

See Related: Proven Online Jobs to Earn


Coming to the end of our guide, if you were wondering whether you can make money on TikTok, you most certainly can. Like any other money-making endeavor, earning money on TikTok requires dedication, hard work, consistency, and a little luck. 

As a beginner, you can start by following our step-by-step guide to create a TikTok fan following for yourself. After you’ve reached the required viewership to become an influencer, you can check out other earning options we mentioned to make money on TikTok. 

Remember, if your content is worth watching, nothing can stop you from becoming the next TikTok sensation. 

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